Eureka! Expertiser Experince Improvement
Have you seen the changes we’ve made to the advertiser Campaign Summary page?
Advertisers often tell us they like AdBrite’s site-level transparency, and want to see more detail about the sites on which their ads have run. So, by popular demand, we’ve made site-level reporting more prominent in the advertiser interface, and have made a few other related changes.
To see it all, click on your campaign, which brings you right into the Sites Tab. If you haven’t seen it before, the Sites Tab is the list of sites that are running your ad, along with their respective stats. You can view more than 25 rows per page now, making it even easier to manage your campaigns!
We’ve also converted the old Summary Page into a Campaign Settings Widget so you can view and manage your campaign settings without leaving the Sites Tab. That and the new Calendar Widget were launched this week in our continued effort to give you greater transparency and maximum control over where and when your ads run.
Check out the screenshot below as an example, or go to the For Advertisers tab to manage your campaigns.
Catching the 3:10 to Yuma
All aboard, movie fans…the 3:10 to Yuma is taking off.
You may have noticed that 3:10 to Yuma – the critically-acclaimed Western – had a #1 opening and was this weekend’s top box office draw. AdBrite played a part in the movie’s successful debut.
Lionsgate Entertainment, working through their agency Initiative Media, worked with the AdBrite network to place beautiful ads, reaching consumers across hundreds of specialty sites with a single buy.
The bulk of the campaign was aimed at the core audience: sports and outdoor enthusiasts. We targeted these enthusiasts and across a number of niche sites that were in our network and ready to go.
It’s obvious that 3:10 to Yuma is “a little bit country,” but we knew it could also be “a little bit rock and roll.” If you take a look at the preview (at bottom) you’ll see Christian Bale and Russell Crowe are Yuma’s stars.
At AdBrite, we knew there was an untapped female opportunity we could build the campaign around. What female movie-goer wouldn’t want to see a hot, dusty, Christian Bale—looking all…well, hot. So, we also tested the campaign across our female-skewing channels like Celebrity Gossip and Women’s Lifestyle.
AdBrite and Initiative worked together to optimize placements and creative throughout, building a custom campaign that maximized performance and effectiveness.
According to the L.A. Times, Lionsgate President Tom Ortenberg said, “Our success this weekend validates our release strategy. We wanted to be the first western into the marketplace and the first prestige film of the fall. With our critical and commercial success, we’re now well-positioned for the upcoming awards season.” (Full article here)
Congratulations to the teams at Lionsgate and Initiative on their successful launch.
As for me, I’m all aboard the 3:10 to Yuma, looking forward to my hot—(not so much dusty) – date with Christian Bale.
Tips and Trick for Advertiser
Today we introduce Tips & Tricks, a series of periodic posts brought to you by members of the AdBrite Team. Our goal is to share information that helps you be successful…guidelines, suggestions, reminders, optimization techniques, etc. Herein lies the mental notes scribbled during meetings and lunch breaks (and, um, occasional visits to the local watering hole).
“Worry not that no one knows of you; seek to be worth knowing.”
Confucius
Snappy old-school quotes aside, AdBrite is delighted to help in your quest to be known. Here are a few simple suggestions that will ensure that your message is not only delivered, but “worth knowing.”
Tip #1: Multiple Ad Variations: Maximize your ROI by increasing your CTR
Did you know you can run up to 100 ad variations per campaign? True, true. Now, granted, a hundo may be downright excessive for many campaigns. But don’t underestimate the value of testing multiple ad variations. AdBrite offers the ability to view the CTR for multiple variations, side-by-side, and optimize accordingly by allocating more impressions to those ads that are most successful. The more options you feed into your campaign, the better your probability of success.
Tip #2: Test with an open mind, expand the size of your audience.
AdBrite is located in the heart of San Francisco - it’s no surprise we support the freedom to express nontraditional opinions. A funny thing…the most successful campaigns are owned by advertisers open to new ideas. What has worked in the past should translate well in our network but don’t limit yourself! We offer a full suite of targeting options (content category, keywords, geographic, demographic, as well as site-specific). Suggestions: run multiple campaigns, each with a different mixture of targeting criteria, and see what works best. You’ll find success using methods you hadn’t previously considered, and that’s a promise. Much more on targeting to come — stay tuned.
Tip #3: A clear call to action for direct response campaigns
There are 8 basic, universal emotions - joy, surprise, anticipation, acceptance, fear, anger, sadness, and disgust. If you can successfully appeal to these basic emotions , you’ll reduce the number of exposures required for audiences to understand and click. Would you click on your ad copy? If you hesitated before answering, take a step back and look at it from the user’s perspective. Better yet, give us a shout and we’ll offer up our opinion. Oh, and if banners are your thing, contact our design partners Elance and Banners Mall to work with some serious talent….
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